Beer & Cider
TFWA WORLD EXHIBITION PREVIEW: A touch of Stockholm hits the World of Patria stand with its new alska fruit ciderAugust 2014
At TFWA World Exhibition this year, experienced wine and spirits distributor World of Patria International will be headlining its latest edition to its range of alcoholic beverages; alska cider. Already hugely popular in domestic markets, the new fruit cider will be adding a touch of Stockholm to its WOPI stand (Blue village, G13).
Translated as love: love cider, love alska, the cider is available to travel retail/duty free globally exclusive from WOPI.
Available in a distinctive sleek 33cl can the stylish attractive packaging gives this product a high standout value. The use of the icon ‘a’ gives this cider a unique brand identity, its confident, attractive look communicates fruit and refreshment. With a subtle, fruity and refreshing taste, alska is highly appealing to the female ‘millennial’ drinker; the product is subtly fruity, less sweet in an attractive premium package designed to be more travel friendly. (more…)