About Us

World of Patria International is a specialist distributor providing a one-stop shop solution for Travel Retail, Duty Free and the border shopping community.

Our innovative portfolio sales approach enables both customers and suppliers to become champions in their own market.

Our experience, expertise and access to market data, ensures that together we are able to build a consolidated and motivating offer that is fit for purpose and maximises your margin potential.


Management Team

Rob Nichols – Managing Director

Over 26 years experience , having worked in different roles within a major UK multiple for 20 years covering retailing, buying, logistics, and project management in the UK and France before leaving and setting up WOPI in 2006. Has a passion for the beers, wines and spirits categories and the opportunities for these categories worldwide.

Steve Smith – Director

After spending all my working life to date in the Motor Industry,progressing from the “Saturday morning van cleaner to Directorship level representing Marques such as Renault, Peugeot and Mercedes, I jumped at the opportunity presented to me by Rob to become GM and work within an industry which caters for one of my other pleasures in life, and I am loving every minute of it. (Lets face it, who wouldn’t?). Although still on a massive learning curve, over 30 years experience in Retail & Trade Sales specialising in Stock Management & Logistics has stood me in good stead to take on the role and being a committed sportsman and coach over the years has given me a team ethos that I hope I have brought to the office.


Sue Churcher – PA to Rob Nichols
Ian Farrell – Office Manager
Sally Curson – International Account Manager


Ordering Team

Caz Wells – Admin Supervisor

Ana Pareja-Jimenez – Admin Assistant

Matt Tester – Admin Assistant


Accounts Team

Wendy Ball – Accounts Assistant

Claire Howland – Accounts Assistant