About Us

World of Patria International is a specialist distributor providing a one-stop shop solution for Travel Retail, Duty Free and the border shopping community.

Our innovative portfolio sales approach enables both customers and suppliers to become champions in their own market.

Our experience, expertise and access to market data, ensures that together we are able to build a consolidated and motivating offer that is fit for purpose and maximises your margin potential.


Management Team

Rob Nichols – Chairman & Founder

Over 38 years experience, having worked in different roles within a major UK multiple for 20 years covering retailing, buying, logistics, and project management in the UK and France before leaving and setting up WOPI in 2006. Has a passion for the beers, wines and spirits categories and the opportunities for these categories worldwide.

Steve Smith – Director

After spending all my working life in the motor Industry progressing to Directorship level, representing Marques such as Renault, Peugeot and Mercedes, I jumped at the opportunity presented to me by Rob in 2009 to become GM. My role and the business have evolved tremendously over the last ten years, as has my knowledge of the industry which I have such a great passion for. Although it has been a very steep learning curve at times, 30 years of experience in Retail and Trade sales along with my experience as committed sportsman and coach has, without doubt, given me an extensive skillset which has been put to good use within World of Patria.

Michael Thompson – Financial Director

Married with one daughter and two granddaughters.
Qualified as an accountant in September 1984.

After three years in industry went back into private practice and set up my own firm in September 1991. World of Patria International Limited became a client of the firm in 2010 and over the past eight years I have become more involved in the financial side of the business and in July 2017 I became the finance director of the Holding company.

Ian Farrell – Office Manager

Ordering Team

Sue Churcher – Administration Team Leader
Matt Tester – Admin Assistant
Isobel Bushell – Junior Office Assistant


Accounts Team

Wendy Ball – Accounts Assistant