Nuance partners with World Of Patria International to introduce Uisge Source “the drop that makes the dram”

By World Of Patria International,

Uisge Source waters make it possible for whisky lovers to get the very best from their single malt Scotch whisky by adding one of three specially-selected spring waters from sources close to distilleries in key whisky regions of Scotland. Available to travel retail markets from World Of Patria International (WOPI), single 100 ml bottles from the Islay, Highland and Speyside whisky regions and a Three Regions Selection pack are to be trialled exclusively by Nuance at Zurich International Airport from later this month.


Says Nuance Global Head of Liquor Kevin Baker: “Nuance offers travellers an excellent portfolio of premium and super premium whiskies from across Scotland, many of which are exclusive to the category. We feature our Malt range by flavour profile, so it makes sense for us to further enhance that message with the perfect range of natural spring waters for whisky that complement our selection.
We are constantly looking for innovative products that create a point of difference for Nuance as a retailer and Uisge Source is the type of offer which we believe makes that difference.”

Adds WOPI director Andy Butcher: “We are delighted to be working with Nuance on this exclusive trial for Zurich. Uisge Source Waters are proving very popular in domestic markets in the UK, Europe, USA and Asia – so we are certain there is a market for the line in travel retail. Whisky is a product steeped in heritage, provenance and ritual and this new product from Scotland gives connoisseurs the opportunity to enjoy the best of that heritage. Uisge Source is just one example of how WOPI aims to bring products to travel retail that are a little bit out of the ordinary – It’s a line that we feel will bring incremental sales to retailers.”

More about Uisge Source Waters:  Experts agree that whisky is best appreciated by adding a dash of water. Experts will also recommend that the best water to use to enhance the dram is the water that made the whisky – or water from the same source with the same chemistry. Adding water creates a chemical reaction in the glass, releasing the oils in the whisky and revealing the complexity of hidden flavours and aromas. It also softens the alcohol “prickle” making it easier to enjoy those true flavours.
More about Nuance: As a leading travel retailer, Nuance operates approximately 72’000 square metres of retail space spanning 64 locations in 19 countries and territories across the globe. In addition to an extensive portfolio of duty and tax-free stores, brand boutiques and concept stores, the Group also provides in-flight services and operates a wholesale and distribution business, supporting the travel retail sector. Headquartered in Zurich, Nuance employs 5,400 people worldwide. For more information visitwww.thenuancegroup.com.