World of Patria International is a specialist distributor providing a one-stop shop solution for Travel Retail, Duty Free and the border shopping community.
Our innovative portfolio sales approach enables both customers and suppliers to become champions in their own market.
Our experience, expertise and access to market data, ensures that together we are able to build a consolidated and motivating offer that is fit for purpose and maximises your margin potential.
Management Team
Rob Wheel – Director/Owner
I became the director/owner of World of Patria International in February 2025 and am looking forward to the new challenges that lay ahead, including the integration of my current business, Graysons Freight Services, where I have been a director since 2020.
With years of experience in the haulage and delivery sectors I decided to take the challenge of running a bonded warehouse. After seeing customers frustrations in dealing with the complexity of imports & exports, I have come to realise that there is a gap in the market for a bonded solution that can offer an A-Z inhouse service that can provide a one stop shop to make the process a hassle-free experience. We have worked with HMRC over the last two years to now put us in a position to offer all services.
Ian Farrell – Office Manager
Ordering Team
Sue Churcher – Administration Team Leader
Matt Tester – Admin Assistant